Who we are

Our Mission & Core Values

At Roga, our mission is to provide convenient, affordable, and effective alternatives to traditional stress management methods. We’re committed to delivering safe, non-invasive solutions that empower you to take control of your well-being.

Wear Your Roga Device
Wear Your Roga Device

Meet The Founders

Dr. Alison Smith (CSO)
Dr. Alison Smith, Chief Science Officer, holds a PhD in neuroscience from the University of Waterloo, where she served as an adjunct professor in Applied Sciences. Her career has focused on neurophysiology and its impact on brain function. As the former lead scientist at Vielight, she researched the neural effects of devices on high-performance athletes, brain training, and meditation. Originally from Canada, she now resides in Toronto.


Ami Lebendiker (CEO)
Ami Lebendiker, Chief Executive Officer, holds a Master’s from the London School of Economics and an MSc from the Ivy Business School in Canada. As a former product manager at Google, he led the development of Google Home and Pixel phones, gaining extensive experience in innovative product design and user-focused technology.


Founding Roga
Dr. Alison and Ami co-founded Roga in response to their own experiences with stress and burnout. After 10 years at Google, Ami found traditional treatments for burnout costly, time-consuming, and full of side effects. Dr. Alison had long sought more effective stress treatments. United by a shared mission to create a convenient, affordable, and effective alternative for stress relief, they spent two years developing Roga’s groundbreaking solution.

Meet Our Team
Our team brings together experts in health sciences, engineering, design, and content creation, all dedicated to developing safe, non-invasive, and affordable products that enhance your well-being.
Ami Lebendiker (MSc)
CEO and Co-Founder
Dr. Alison Smith (PhD)
Chief Scientific Officer and Co-Founder
Shak Saleemi
Director SW Engineering
Brian Cooper
Director HW Engineering
Hannah Golden
PR and Marketing Lead
Nathan Osei
Creative Lead, UI
Olawale Morenikeji
UX Lead
Agustin Apruzzese
Supply Chain Manager
Michelle Faerman
Research Scientist
Our Advisors
Our Investors
Our investors are forward-thinking leaders committed to reducing global stress through innovative technology solutions.
OnDeck
CFABHI
OntarioBI

As Featured In

Featured on multiple platforms
Backward-Arrow
Forward-Arrow

Join our
mailing list

Sign up for exclusive offers, updates,
and the latest from Roga
Get Exclusive Offers